In this era of globalization, against the backdrop of cooperative development and integration in global higher education, we proposed the establishment of the University Consortium of the 21st Century Maritime Silk Road (UCMSR) in 2017.
UCMSR is a non-profit, non-governmental, inclusive international platform for higher education cooperation established by high-level universities worldwide on an equal and voluntary basis in an era of peaceful development and win-win cooperation. It is a platform for an enrichment of intercultural communication and an expansion of humanistic and educational exchanges. UCMSR's main framework for cooperation includes, but not limited to the MSR Innovation Campaign, the MSR Study Tour Program, the MSR Training Base, the MSR Joint Fund and the MSR Forum for University Presidents.
Under the Silk Road spirit of “peace, friendship, openness, inclusiveness, mutual learning and mutual benefit”, UCMSR aims to establish a platform for educational cooperation to facilitate exchanges and cooperation in areas of inter-university communication, talent cultivation, discipline building, technological innovation and social service. It is also dedicated to cultivating talents with a global perspective and strengthening understanding and friendship among member universities so as to secure common development.
Over two millennia ago, our forefathers trail-blazed the Maritime Silk Road connecting the East and the West, providing new windows of friendly exchanges between countries and opening a new chapter in human history. Fujian Province, a vital starting point of the ancient Maritime Silk Road, is a critical channel connecting the east and west coast of the Taiwan Strait, and a must thoroughfare from the north to the south on the Pacific West Coast lane.
The 21st Century Maritime Silk Road is a sea-based network of shipping lanes and port developments throughout Asia and the Pacific, involving cooperation in Southeast Asia, Oceania, and North Africa through the South China Sea, South Pacific Ocean, and the Indian Ocean area. Authorized by the State Council in March 2015, the National Development and Reform Commission (NDRC) embarked on an initiative titled “Vision and Actions on Jointly Building Silk Road Economic Belt and the 21st Century Maritime Silk Road” which proposes and intends to support Fujian Province in becoming a core area of the 21st Century Maritime Silk Road.
The Secretariat held an online design competition for the UCMSR logo. Among all the received works, the logo named "Progress" won the final prize by its strong visual impact, unique characteristics and modernity. It was later introduced and adopted at the first meeting of the Executive Council on 19, October, 2018 as the official logo of UCMSR.
The logo is a creative combination of the Consortium's abbreviation “UCMSR” and the Chinese character “丝” (Silk), coupled with an intriguing conceptualization of images of a bird, ribbons, sailing boat and waves.
Resembling a soaring bird and a sailing boat, the logo conveys the message of a successful beginning of the Consortium and its sound development in the future. Representing the five continents of the globe, the waving ribbons entail collaborations among all member institutions within the multi-lateral platform for mutual and extensive collaborations. The logo demonstrates perfectly the spirit of "innovation and openness, inclusiveness and excellence" of the University Consortium of the 21st Century Maritime Silk Road.